Leads arrive everywhere
Instagram ads, posters, referrals, QR codes, website clicks, and walk-ins all end up in chat.
Built for WhatsApp-first service businesses
Turn every WhatsApp conversation into measurable growth.
Ethera helps service businesses capture leads, reply faster, book customers, connect payments and invoicing, manage renewals, and see which campaigns become revenue.
WhatsApp CRM
Connect
Convert
Grow
Campaign attribution
Bookings
Billing
Payments + invoicing
CRM integrations
The local business reality
Your customers already run on WhatsApp. Your operations should too.
Follow-up gets messy
Teams lose track of who replied, who booked, who paid, and who needs renewal attention.
Marketing becomes guesswork
Without source tracking and connected systems, businesses spend money without knowing which campaign actually converts.
The Ethera system
One connected flow from first message to loyal customer.
Connection channels
Meet customers wherever they choose to start.
Ethera turns each channel into a trackable conversation, so teams know where the enquiry came from, what the customer wants, who owns the follow-up, and what happened next.
WhatsApp number
Direct messages to the business number, routed into inbox, bot flows, and team assignment.
Website chat and CTAs
Buttons like Book a trial, Ask a question, or Request pricing open a pre-filled WhatsApp journey.
Instagram and Facebook
Click-to-WhatsApp ads, profile links, posts, and DMs become measurable campaign leads.
QR codes
Posters, flyers, menus, shop windows, events, reception desks, and business cards get scan tracking.
Google Business Profile
Local search visitors can move from discovery to WhatsApp enquiry with source context preserved.
Email and forms
Website forms, lead magnets, and enquiry emails can create CRM records or trigger WhatsApp follow-up.
Phone and reception
Walk-ins and phone enquiries can be logged manually so offline demand is not invisible.
Referral links
Customers, partners, teachers, and local promoters can share tagged links that show who drove the lead.
Capture
Turn Click-to-WhatsApp ads, QR codes, and bio links into tracked leads with source attribution.
Convert
Use a live inbox, bot intake, sales assignment, pipeline stages, reminders, and conversion dashboards.
Book
Manage classes, trials, slots, capacity, and teacher assignment from the same customer journey.
Bill
Track payers, contracts, invoices, monthly grids, and renewal reminders without leaving the CRM.
Retain
Spot renewal windows, follow up with opted-in customers, and keep conversations visible to the team.
Measure
See pipeline performance by campaign, source, programme, and outcome so growth is less of a mystery.
Interactive demo
Follow one lead from advert to booked customer.
Step 1
A local campaign starts the conversation.
A Lisbon language school runs a Click-to-WhatsApp campaign for free trial classes. Ethera keeps the source tag attached from the first message.
Go-to-market focus
Built for service businesses everywhere, with launch focus in high-WhatsApp markets.
Local service operators
Education, health, wellness, beauty, fitness, tourism, and professional services where the first sale often starts in chat.
- Fast mobile-first sales follow-up
- Campaign source tracking from ad, QR, referral, and website traffic
- Team handover from lead to booking to billing
Regional growth strategy
Portugal and Malta are strong early markets because WhatsApp is already embedded in daily customer communication.
- Portuguese and English operating flows
- GDPR-aware consent and opt-out handling
- Local invoicing and payment integration priorities
Integrations
Connect the systems that turn conversations into cash flow.
Stripe
Take online payments, deposits, subscriptions, payment links, and card payments. Stripe answers the question: has the customer paid?
InvoiceXpress
Create compliant Portuguese invoices, receipts, and fiscal documents. InvoiceXpress answers the question: has the sale been invoiced correctly?
HubSpot
Sync high-value leads, deals, lifecycle stages, and sales ownership when a business already runs its central CRM in HubSpot.
Meta Ads
Track Click-to-WhatsApp campaigns from first message to booked trial, won deal, and revenue outcome.
Zapier and Make
Connect Ethera to calendars, spreadsheets, forms, email tools, task systems, and custom operations workflows.
Google Calendar and Microsoft 365
Keep trials, appointments, reminders, and team availability aligned with the calendars teams already use.
Shopify and WooCommerce
Useful for service businesses that also sell products, kits, classes, vouchers, or memberships online.
Xero and QuickBooks
Push financial summaries and customer payment context into the accounting stack as businesses mature.
Success story
Step Up used Ethera to connect marketing, WhatsApp, sales, classes, and billing.
Step Up began with a familiar problem: leads were arriving through WhatsApp, Instagram, referrals, and local campaigns, but the team needed one place to track follow-up, book trials, manage students, and understand which campaigns created paying customers.
"Ethera gave us one connected view of the customer journey, from the first WhatsApp message to the trial booking, contract, invoice, and renewal follow-up."
Step Up Idiomas
Language schoolsClinicsBeauty salonsGymsTutorsDriving schoolsTourism providersLocal services
Launch ready
Prepared for GitHub, Vercel, and your domain.
This homepage is structured as a static Vercel site now. Once the domain is ready, connect the GitHub repository, import it into Vercel, and point DNS to the production deployment.
Book a demo
Start with a short form, then tailor the demo to the business.
A form is the right first step because Ethera demos work best when we know the business type, current channels, integrations, and the main growth bottleneck before the call.